Guardian Angel Hospice
245% increase in web traffic, 292% more phone calls.
01 The mission
Hospice services aren't something people typically think or know too much about. Even for an exceptional provider like Guardian Angel Hospice, therein lies the challenge. Being smart, savvy marketers, they recognized a need for more timely engagement with patients and caregivers in order to drive patient acquisitions, so they engaged Longworth for the tasks at hand.
02 The approach
Guardian Angel's focus was on ROl through digital interactions, engagement, and finally, conversions from their paid search and social campaigns. Thoughtful strategy sessions, rethinking digital creative and honing in on geographies and audiences led to these incredible results.
03 The results
In ten short months, Guardian Angel's PPC campaign generated 292% more phone calls, while the click-through-rate increased by 68% and cost-per-click decreased by 8%. On both PPC and paid social, the CTR was more than double the respective healthcare industry standard benchmarks. Further, Guardian Angel's web traffic increased a whopping 245%.
"I can feel their desire for us to reach our goals of growth. It feels as if they are a part of our marketing team, not a separate entity."
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About Longworth
Longworth is a full-service advertising agency based in Carmel, Indiana. With a dominant focus on media services, we’ve served advertisers and marketers across various industries since 2007. Our collective experience allows for uncommonly exceptional, smart, and creative strategies that move brands forward.
